Hilton for Luxury Travel Advisor Recognition Program Award

NO PURCHASE, DONATION OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS PROMOTION. A PURCHASE, DONATION OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING.

ELIGIBILITY: Open only to Hilton for Luxury Hilton Worldwide Sales Travel Advisor Partners and Hilton for Luxury Travel Advisors with a valid IATA, TIDS, ARC, TSI, CLIA, ERSP, SATO, or TRUE membership number. Not open to employees, officers or directors, or to members of the immediate family or household (whether related or not) of any employees, officers, or directors of Hilton Domestic Operating Company Inc. (“Sponsor”), or any of its parents, subsidiaries, affiliates, franchisees, or any advertising, promotion or other agencies or suppliers involved in this Promotion (collectively, the “Promotion Entities”). Eligibility may be verified at any time. The Hilton for Luxury Travel Advisor Recognition Program Award (the “Promotion”) is subject to all applicable laws. Void where prohibited by law. Please see world clock for time zone conversion information.

PROMOTION PERIOD: The Promotion qualification period begins on April 1, 2025, at 12:00:01 a.m. Eastern Time (“ET”), and ends on December 31, 2025, at 11:59:59 p.m. ET (the “Promotion Period”). The Sponsor’s database computer is the official time-keeping device for the Promotion.

HOW TO ENTER:

Production Growth: No registration is required. Hilton for Luxury contractual partners will automatically be eligible for the production component of the offer.

Advisor Engagement: Hilton for Luxury Advisor must register for the advisor engagement component of the Hilton for Luxury recognition program by completing the required information on the registration link located on HiltonContentHub.com/recognitionprogram to be entered into the rewards program. Once registered, Hilton for Luxury Advisor can locate all of the eligible engagement opportunities throughout the promotion period listed on the Recognition Program page within the HiltonContentHub.com Hilton for Luxury Page section. The WebEx platform will house educational content for the rewards program and will require a WebEx sign on and password to access.

Personal email addresses will not count as valid entries (e.g., Gmail.com). Hilton for Luxury advisor should use the email domain for the Hilton for Luxury partner. You may also be given the option to choose to receive promotional messages from the Sponsor; however, your election to do so is optional and will not affect your chances of winning. All promotional emails will always offer you the opportunity to opt-out of receiving future promotional emails. All entries must be received by the end of the Promotion Period. Proof of submission is not proof of receipt.

DRAWING AND WINNER NOTIFICATION:

Production Growth: Agency winners will be selected by agency with highest YOY consumed Hilton for Luxury revenue growth from their IATA production based on the promotional period. The top 3 agencies in the Americas, Asia Pacific, and Europe Middle East and Affrica will be identified, for a total of 9 winners. Agency owners will be notified on or about February 28, 2026. The organizing committee reserves the right to remove any outliers from the data to ensure fair and accurate representation of agency performance. Outliers are defined as data points that significantly deviate from the overall trend and may distort the results.

Advisor Engagement: The eligible winners of the recognition program will be randomly selected by a computer process that produces verifiably random results or by an independent person, or under the supervision of an independent person from all eligible entries received throughout the Promotion Period. The random drawing will be conducted on or about February 28, 2026, but in any event within 4 weeks of the end of the Promotion Period. The potential winners will be notified by telephone and/or mail and/or email, in Sponsor’s discretion, using the contact information given at the time of registration. Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by a potential winner for any reason. If a potential winner does not respond within five (5) days after the first notification attempt, or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner may be disqualified and an alternate winner may be selected. If any potential winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines a prize for any reason prior to award, such potential winner will be disqualified, and an alternate winner may be selected. It is the potential winners’ responsibility to ensure that acceptance of the prize is in compliance with their internal policies before accepting the prize. If any potential winner is unable to accept the prize, such potential winner will be disqualified, and an alternate winner may be selected. Each potential winner may be required to execute an Affidavit of Eligibility, a Liability Release, and (where legal) a Publicity Release (collectively, “Prize Claim Documents”). Winner is responsible for all federal, state and local taxes on the prize, and if applicable, will be required to complete any required tax forms prior to the prize being awarded.

The decision of the Sponsor regarding any aspect of the prize draw is final and binding and no correspondence will be entered into about it.

PRIZES/ODDS: The following prize(s) is/are available:

Production Growth: Three agencies in the Americas, Asia Pacific, and Europe Middle East and Africa will be awarded annually, for a total of 9 agencies.

One agency from each region will be awarded 30 Be my Guest Certificates for largest consumed Hilton for Luxury revenue growth YOY and a congratulatory plaque.
One agency from each region will be awarded 25 Be my Guest Certificates for second largest consumed Hilton for Luxury revenue growth YOY, and a congratulatory plaque.
One agency from each region will be awarded 20 Be my Guest Certificates for third largest consumed Hilton for Luxury revenue growth YOY and a congratulatory plaque.

Be My Guest Certificates are valid at any Hilton brand.

One agency from each region will be awarded 3 million Hilton Honors Points for the largest consumed Hilton for Luxury revenue growth YOY and a congratulatory plaque.
one agency from each region will be awarded 2.5 million Hilton Honors Points for the second largest consumed Hilton for Luxury revenue growth YOY and a congratulatory plaque.
one agency from each region will be awarded 2 million Hilton Honors Points for the third largest consumed Hilton for Luxury revenue growth YOY and a congratulatory plaque.

Agencies are at liberty to disperse prize at their own discretion within their agency.

Total ARV of agency prize: $6,960-$10,440 USD. Odds of winning depend on the number of eligible entries received.

Advisor Engagement: Fifteen winners across all regions (Americas, Asia Pacific, and Europe Middle East and Africa) will receive a 5-night stay for themselves and a guest at an eligible Hilton for Luxury property of their choice, including main cabin or equivalent airfare, transfers, breakfast, a $200 on property credit per day, and VIP status. A list of participating properties can be found here.

No cash alternative or prize substitutions will be allowed, except in Sponsor’s discretion; Sponsor may award a substitute of comparable or greater value if any prize listed becomes unavailable for any reason.

Total ARV of individual prizes: $13,200 USD. Actual ARV may vary based on the location of the winner and the Hilton for Luxury property chosen for the prize stay. Odds of winning depend on the number of eligible entries received.

GENERAL PROVISIONS: To the extent allowed by applicable law, acceptance of a prize constitutes winner’s permission (or minor winner’s parent/legal guardian’s permission) for Sponsor to use winner’s name, photograph, likeness, voice, biographical information, statements and address (city and state and country) for advertising and/or publicity purposes worldwide and in all forms of media now known or hereafter developed, in perpetuity (or for as long as allowed under applicable law), without further compensation except where prohibited by law; if you are an Entrant from Germany, this does not limit your right to appropriate remuneration under sec. 32 of the German Copyright Act. This permission does not extend to consent under data protection law (where these laws are applicable), and for more information on how personal information will be used, please see the "Privacy" section below. Insofar as is permitted by law, by entering the Promotion, entrant agrees to hold Promotion Entities harmless and that they will not be liable to compensate the winner or winners guest for any loss, damages or expenses (including but not limited to direct, indirect, incidental, punitive and consequential damages, unless otherwise specified in writing), which are caused or claimed to be caused, in whole or in part, directly or indirectly, by participating in the Promotion or by acceptance or use of a prize (including any travel or activity-related thereto); this release shall include liability for death and personal injury occurring as a result of taking up the prize except where it is caused by the negligence. of the Promotion Entities or that of their employees. Your statutory rights are not affected.

Sponsor shall have no responsibility for any damage to an entrant’s computer system which is occasioned by accessing the Website or otherwise participating in the Promotion, or for any computer system, phone line, hardware, software or program malfunctions, or other errors, failures, or delays. Without limiting the generality of the foregoing, Sponsor is not responsible for incomplete, illegible, misdirected, misprinted, late, lost, damaged, stolen, or postage-due submissions or prize notifications; or for lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet service providers, websites, or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone or cable transmissions; or for any technical malfunctions, failures, difficulties or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information.

Sponsor is liable for intent and gross negligence. Further, Sponsor is liable for the negligent breach of obligations whose fulfillment is essential to enable the ordinary implementation of the contract in accordance with these Terms and Conditions, whose breach jeopardizes the achievement of the purpose of the contract in accordance with these Terms and Conditions and on whose compliance, you may rely on regularly. In the last-mentioned case, Sponsor is only liable for the foreseeable, typical contractual damage. Sponsor is not liable for slight negligent breach of other obligations than those mentioned in the above

sentences.

The abovementioned exclusions of liability do not apply in case of damage of life, body and health. The liability pursuant to the product liability law remains unaffected.

Sponsor reserves the right in its sole discretion to disqualify from this Promotion and any other promotions offered by Sponsor, any individual who is found to be tampering with the entry process or the operation of the Promotion or the Website, to be acting in violation of these Official Rules, or to be acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Promotion, or to annoy, abuse, threaten or harass any other person. No mechanically reproduced, illegible, incomplete, forged, software-generated or other automated multiple entries will be accepted.

In the event of a dispute as to the identity of the entrant, any on-line entry will be deemed submitted by the authorized account holder of the e-mail account from which it was sent, provided such account holder must still meet the eligibility requirements for the Promotion. The authorized account holder shall be the natural person to whom the applicable email address has been assigned by the Internet access provider, service provider, or other online organization responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.

Sponsor reserves the right to modify, extend, suspend, or terminate the Promotion, in whole or in part, if it determines, in its sole discretion, that the Promotion is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other unintended circumstances have impaired the integrity, administration, security, proper play and/or feasibility of the Promotion as contemplated herein. If the Promotion is terminated before the designated end date, Sponsor will (if possible) select winners in a random drawing from all eligible, non-suspect entries unaffected by the problem. Inclusion in such drawing shall be each entrant’s sole and exclusive remedy in such circumstances.

By entering the Promotion, you agree, to the extent allowed by applicable law, that (i) any and all disputes, claims, and causes of action arising out of or in connection with the Promotion, or any prize awarded, shall be resolved individually without resort to any form of class action; (ii) any claims, judgments and awards shall be limited to reasonable and actual out-of-pocket costs incurred, including costs associated with entering the Promotion, but in no event attorney's fees; and (iii) under no circumstances will any entrant be permitted to obtain any award for, and entrant hereby waives all rights to claim, punitive, incidental, indirect or consequential damages and any and all rights to have damages multiplied or otherwise increased and any other damages, other than damages for reasonable and actual out-of-pocket expenses. These rules and any disputes relating hereto are governed by the internal laws of the State of New York, USA, without regard to principles of conflicts of laws, and by entering you consent to the exclusive jurisdiction of the state and federal courts in Eastern District of Virginia, USA, or if there’s no federal jurisdiction, Fairfax County, Virginia, USA for resolution of any disputes relating to the Promotion and waive any objection thereto to the extent allowed by applicable law. This choice of law does not deprive you of the protection afforded to you under any laws that cannot be derogated from by agreement under the law of your jurisdiction. Entrants from Germany may also bring court proceedings in Germany with regard to claims and causes of action which arise out of or in connection with this Promotion or any Prize awarded.

By participating, each entrant agrees, except where prohibited under applicable law and without limiting any statutory rights available for consumers: (i) that any and all disputes the entrant may have with, or claims entrant may have against, the Released Parties relating to, arising out of or connected in any way with (a) the Promotion, (b) the awarding or redemption of any prize, and/or (c) the determination of the scope or applicability of this agreement to arbitrate, will be resolved exclusively by final and binding arbitration administered by JAMS and conducted before a sole arbitrator in accordance with the rules of JAMS; (ii) this arbitration agreement is made pursuant to a transaction involving interstate commerce, and shall be governed by the United States Federal Arbitration Act (“FAA”), 9 U.S.C. §§ 1-16; (iii) the arbitration shall be held in Fairfax Country, Virginia, United States; (iv) the arbitrator’s decision shall be controlled by the terms and conditions of these Official Rules and any of the other agreements referenced herein that the applicable entrant may have entered into in connection with the Promotion; (v) the arbitrator shall apply Virginia law consistent with the FAA and applicable statutes of limitations, national public policy provisions and shall honor claims of privilege recognized at law; (vi) there shall be no authority for any claims to be arbitrated on a class or representative basis, arbitration can decide only entrant’s and/or Sponsor’s individual claims; the arbitrator may not consolidate or join the claims of other persons or parties who may be similarly situated; (vii) the arbitrator shall not have the power to award punitive damages against the entrant or Sponsor; (viii) in the event that the administrative fees and deposits that must be paid to initiate arbitration against Sponsor exceed $125 USD, and entrant is unable (or not required under the rules of JAMS) to pay any fees and deposits that exceed this amount, Sponsor agrees to pay them and/or forward them on entrant’s behalf, subject to ultimate allocation by the arbitrator; (ix) if the entrant is able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, Sponsor will pay as much of entrant’s filing and hearing fees in connection with the arbitration as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive; and (x) with the exception of subpart (vi) above, if any part of this arbitration provision is deemed to be invalid, unenforceable or illegal, or otherwise conflicts with the rules of JAMS, then the balance of this arbitration provision shall remain in effect and shall be construed in accordance with its terms as if the invalid, unenforceable, illegal or conflicting provision were not contained herein. If, however, subpart (vi) is found to be invalid, unenforceable or illegal, then the entirety of this arbitration provision shall be null and void, and neither entrant nor Sponsor shall be entitled to arbitrate their dispute. Each entrant hereby irrevocably submits to personal jurisdiction in Fairfax County, Virginia, and irrevocably waives any objection or claim that San Francisco, CA, United States is an inconvenient forum. For more information on JAMS and/or the rules of JAMS, visit their website at www.jamsadr.com.

SEVERANCE: If any provision(s) of these Terms and Conditions (or any part thereof) are held to be invalid or unenforceable, all remaining provisions (or any part thereof) hereof will remain in full force and effect.

The original version of these terms and conditions is drafted in the English language. If these terms and conditions are translated into any other language, the English language version shall prevail.

PRIVACY: Any personal information you submit will be subject to the Sponsor’s Global Privacy Statement posted at https://www.hilton.com/en/p/global-privacy-statement/. In particular, please see the sections "Co-Sponsors of Promotions" and "Marketing and Communications”. By submitting an entry, you acknowledge that the information you submit will be transmitted to and stored on servers located in the United States. though this does not constitute consent under data protection law (where these laws are applicable).

For French Entrants: Should you refuse to provide such basic personal information, we will not be able to process your entry in the Promotion or notify you about your prize. Beyond announcing you as a winner and publishing your entry on social media, we may use your personal information in promotional or marketing materials - in this case, we will ask for your consent.

By submitting an entry in the Promotion, please note that your personal information will be transferred to entities of the Hilton Group and/or their partners and service providers located outside the European economic area, notably in the United States. Where a transfer is not affected to a country based on an adequacy decision from the European Commission under Article 45 of the GDPR, any such transfer will

be subject to appropriate safeguards, including the execution of European Commission Standard Contractual Clauses under Article 46 of the GDPR.

WINNER NAMES: A list of winner names will be available for 90 days after the Promotion Period. To request a list of winner names, email jody.mattice@hilton.com.

SPONSOR: Hilton Domestic Operating Company Inc., 7930 Jones Branch Drive, McLean, VA 22102 US