Iconic timepieces: Discover the storied clocks of Peacock Alley
Head to Peacock Alley, Waldorf Astoria’s distinguished lounge, to learn more about the history of the brand’s stunning collection of timeless clocks. | By Paul Oswell | June 1, 2023
The distinctive clocks of Waldorf Astoria hotels have graced their grand lobbies for over a century, the first greeting guests in New York some 125 years ago. These iconic timepieces are now a global tradition that celebrates the brand’s world-class heritage and “Meet me at the clock” has become something of a mantra when on-property. Read on to discover some of the most memorable timepieces from Waldorf Astoria hotels around the world. Learn more about the clocks':
Origin: The tradition of the grand clock and Peacock Alley originated in New York City, and inspired a collection that expanded around the world
Evolution: Local customs, architecture and ethos are incorporated into the clock designs at every Waldorf Astoria hotel
Tradition: Relevant and elegant, these iconic timepieces always pay tribute to the legacy of Waldorf Astoria
A timeless tradition
The history of grand clocks at Waldorf Astoria began in New York City, when business magnate and real estate developer John Jacob Astor IV purchased an ornate clock built by Goldsmith’s Company of London. It had been commissioned by England’s Queen Victoria for the World’s Columbian Exposition in Chicago in 1893. Displayed in the original Waldorf Astoria location where the Empire State Building now stands, the clock became an instant symbol of timeless elegance. When the hotel relocated to Park Avenue in 1931, the clock was moved to the new lobby, where it continues to be a rendezvous point for hotel guests.
Meanwhile, in New Orleans, a monumental, one-of-a-kind clock that was once featured at the 1867 and 1878 Paris World Fairs (Exposition Universelle) can be found at The Roosevelt New Orleans, A Waldorf Astoria Hotel. The antique conical masterpiece stands at nearly 10 feet (3 meters) tall. Atop the base of solid Algerian onyx, a bronze sculpture depicting a robed female figure holds a scepter. This figure gives the clock its name — The Mystery Lady Timepiece. Rotating silently, the scepter adds to the clock’s sense of grandeur.
Inspired by local cultures
As time went on, Waldorf Astoria’s clock designs drew more and more from the inspired surroundings and ambiance of the brand’s hotels. Take the centerpiece of the lobby at Waldorf Astoria Ras Al Khaimah in the United Arab Emirates. Created by Smith of Derby and HBA, this spectacular masterpiece stands nearly 20 feet (6 meters) high and boasts a pearlized domed glass dial set with striking hour markers and an aquamarine center. The clock honors its cultural surroundings with five rotating prayer rings at its base, showing the exact minute of each prayer throughout the day. The inscription on the clock, “From your homeland travel abroad to find glory,” is taken from a 1,200 year-old Bedouin song about travel and adventures.
It took Smith of Derby 18 months to build the clock at Waldorf Astoria Kuwait, a timepiece that was meticulously crafted to reflect the significance of the solar system to the Islamic world. The clock components are made from stainless steel with a brushed gold finish, and its distinctive sphere is made from handcrafted, curved glass panels. Arab nomads historically studied the sky and calculated the positions of stars to find their way around the desert landscape. With this as the inspiration, the solar system was modeled into the clock’s globe and base.
Evoking the proud maritime legacy of the Dutch, Waldorf Astoria Amsterdam’s clock is an armillary sphere referencing the city’s nautical past. The design pays homage to a navigation tool used by Dutch sailors, who steered their ships by determining the position of the sun and stars.
Modern times
Today, tailored interpretations of the original clocks can be found in Waldorf Astoria hotels around the world. The traditions and reassuring promises of quality and integrity are truly a global phenomenon within the Waldorf Astoria brand.
For instance, the classic art deco look is given a chance to shine at Waldorf Astoria Bangkok. Here, Hong Kong-based architect Andre Fu presents a visually compelling and elegant ambiance at the 70-seat Peacock Alley. During a moment of relaxation, guests are drawn to the bronze handmade clock lattice that stands behind a beautiful marble bar. A classic white marble backdrop complements the floor-to-ceiling glass facade and frames a striking cityscape view. This is an example of a more abstract and avant-garde interpretation of the clock.
Art deco is also the name of the game at Waldorf Astoria Dubai International Financial Centre. Its clock’s gleaming walnut wood tower body has a rich patina and warm brown marble pedestal. Golden fans and a peacock feather pendulum finish the piece, creating what is undoubtedly a work of modern art.
Unique, grand and timeless — each Waldorf Astoria clock exemplifies the sophistication and cultural appreciation of its surroundings. Subtle intricacies and delicate designs merge to create treasured timepieces adored by guests worldwide. No matter where you travel to, you’ll always find a welcoming place to meet at the Waldorf Astoria clock.
Paul Oswell is a British award-winning journalist and published travel author based in New Orleans, Louisiana in the United States. His books include Bucket List North America and The Great American Road Trip, as well as New Orleans' Historic Hotels. He has also been an editor of and contributor to several guide books/editions published by Dorling Kindersley (owned by Penguin), including New Orleans, Florida, Orlando, Los Angeles, California and The United States. His work has appeared in Conde Nast Traveler, Travel & Leisure (both of which he has written multiple online travel guides for) and The Guardian, as well as dozens of international newspaper and magazine titles, and inflight magazines for major airlines.
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